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Strategy Execution Mistake #9: Not Playing To Win

By //  by Alex Nesbitt | Filed Under: Strategy, Strategy Execution

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Episode Transcript:

In this episode of the Strategy Podcast,

I want to focus on the ninth mistake

I see companies make as
relates to strategy execution

and that problem is not playing to win.

I see lots, and this happens
in the strategy process

but also in the execution process.

I see companies playing not to lose,

you know, in many cases more frequently

than I see them actually playing to win.

That’s because they have
this established position.

They’ve already got something there

that’s worked for them in the past

and so that gets protected

and if progress threatens that in any way,

then we end up playing
more of a defensive game

than an offensive game.

And, frankly, playing not to lose

is a much riskier proposition
than playing to win.

If you don’t play to win, you
have no chance of winning.

At least, that’s been my experience.

You end up playing in those
teams or those companies

end up struggling over time

if they’re not playing to win.

But let’s take a minute here to talk about

what playing to win means
in the context of a company.

It’s not as simple as an athletic contest

or a game between two basketball teams

or two football teams.

Those are what’s called a finite game.

There’s a specific period of time

when you have to play the game

and there’s going to be a
definitive winner or loser

based upon the score.

There may be a tie but that’s rare

in athletic sports outside
of soccer, I guess.

But you know, even if it’s
a real game of importance,

you will play ’til somebody wins, right?

That’s a finite game with two players.

Business is not that way.
It is an infinite game.

It means it goes on.

It is this game that
sustains itself over time.

There’s no time duration
in which a game happens.

We think about things in a calendar year,

although that relates to the time

it takes for the Earth
to go around the sun,

which doesn’t mean that’s how business,

it’s not the beginning
and the end of a business

is that cycle.

It’s been driven much more by the dynamics

of the business over time

and what you want to seek,
really, is progress, right?

You want to see effective returns

on the investments being
made in the company.

You want to see employees grow and develop

and become more effective
leaders within the company.

And by defining winning as improvement

and continuous improvement and progress

and thinking about how do you understand

whether you’re making progress every day

and giving people a way
to evaluate their work

and is it making, helping, contributing

to the progress of the organization?

So I go home at night,

I know that did I make
progress today or not?

And if you can show me
how I am making progress,

you’ll give me much more motivation

to come to work tomorrow and
find ways to make more progress

and that becomes a very
positive feedback cycle

that can feed off of itself

and actually lead companies to
deliver extraordinary results

over time because all that work

and all that progress compounds

and it may not happen all at once

but compounding work
and effort and progress

can really lead to some
tremendous results over time.

So remember to play to win and
show people what that means

so that every day they know,

did they win today?

I hope this series of
podcasts on strategy execution

has proved helpful and
useful to you in your work.

My name’s Alex Nesbitt and I look forward

to seeing you in future podcasts.

Previous Post: « Strategy Execution Mistake #8: Slow or No Tempo Decision Making Cycle
Next Post: Leading With Purpose »

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